📣 Market Connect Programme: Sponsor Guide

Overview

Market Connect is HLTH Europe’s curated exclusive matchmaking programme. It connects vetted healthcare decision-makers (providers, payers and pharmaceutical companies) with sponsors through pre-scheduled 15 minute, 1:1 meetings.

The programme is based on a double opt-in model, where both sides must agree to meet. Meetings are arranged in advance via the platform, ensuring relevant and efficient conversations that deliver strong ROI.

Programme Schedule

All Market Connect meetings take place onsite during HLTH Europe in the dedicated Market Connect area.

Onsite meeting times (CEST):

Tuesday, 16 June: 09:00–12:00 and 14:40–16:35
Wednesday, 17 June: 09:00–12:00 and 14:00–16:00

*Dates are subject to change

The matchmaking platform launches in advance of the event. Programme Reps will receive login details via email. Please check your spam folder if needed.

Participants control their own calendars. Opening more time slots and actively sending requests will increase meeting volume.

Programme Timeline

*Dates are subject to change

12 May: Sponsor webinar (platform demo and best practices) Register here.
14 May: Deadline to assign Programme Rep(s)
18 May: Matchmaking opens for sponsors
20 May: Matchmaking opens for buyers
18 May – 14 June: Scheduling meetings
9 June: Deadline to purchase additional meetings
16–17 June: Onsite Market Connect meetings
17 July: Deadline to request credits for unfulfilled meetings

All primary sponsor contacts receive access to the Sponsor Portal to complete required information (company description, product categories, target audience, etc.).

This information is essential. It forms your profile in the matchmaking platform and directly impacts meeting success.

Each sponsor must assign at least one Programme Rep.

Who is a Programme Rep?

A Programme Rep is a registered HLTH Europe attendee responsible for:

Managing your company’s programme participation
Sending and accepting meeting requests
Attending onsite meetings

Programme Reps must be registered for HLTH Europe before they can be assigned. Read more on how to assign them here.

Recommended number of Programme Reps:

5 meetings: 1 Rep
10–20 meetings: 1–2 Reps
25–30 meetings: up to 3 Reps
30+ meetings: up to 4 Reps

We recommend assigning senior, relevant team members. Avoid assigning too many reps, as this reduces efficiency.

Deadline: 14 May 2026

Rules of Conduct

Participant data is confidential and must not be:

Shared outside your organisation
Downloaded or stored externally
Used outside the programme

Sponsors must not contact participants outside the platform (e.g. LinkedIn, email, phone, or onsite outreach).

All meetings must:

Be scheduled within the platform
Take place in the designated Market Connect area

Violations may result in removal from the programme and exclusion from future events.

Contact Information

Participant contact details are not shared after the event.

Please exchange contact information during your meetings onsite.

Purchasing Additional Meetings

Regardless of the total number of meeting requests received, you will not be able to schedule more than the number of meetings purchased

If your schedule is full, additional meetings can be purchased through the platform, by contacting your account manager or reaching out to connect@europe.hlth.com.

Deadline: 9 June 2026

Meeting Tips and Best Practices

Before the event

Align internally

Make sure all Programme Reps know your priority segments and goals. Avoid overlapping or inconsistent messaging. You will have access to the platform two days earlier than buyers.
Be selective with requests

Do not send generic requests. Prioritise profiles that clearly match your use case.

During matchmaking

Personalise outreach

Include a short message with each request. Reference something specific such as role, organisation or stated needs.This increases acceptance.
Keep your availability open

More availability increases your chances of securing relevant meetings.
Respond quickly

Good buyers get booked fast. Delays mean missed opportunities.
Monitor your pipeline frequently

Track accepted, pending, and declined requests. Adjust targeting if needed.

Onsite

Arrive 5 minutes early
Meetings last 15 minutes, followed by a 5-minute break
No check-in required, go directly to your assigned table
Late arrivals (5+ minutes) may be marked as no-shows

During meetings

Be prepared

Many participants may not be familiar with your company. Use the platform insights to review their role, organisation, needs and any open projects in advance.
Start with questions

Understand the buyer’s priorities and challenges before presenting your solution.
Clearly explain your offering

Focus on the problem you solve and how it is relevant to their needs.
Keep it concise

15 minutes goes quickly. Focus on one clear message rather than a full pitch.
Use supporting materials if helpful

Bring a short deck, visuals or examples that help explain your solution.
Adapt in real time

Adjust the conversation based on relevance and interest.
Leave time for questions

Ensure there is space for discussion.
Agree next steps

Define clear follow-up actions before the meeting ends.
Exchange contact details

Contact information is not shared after the event.

After meetings

Rate and review meetings in the platform

Provide a short summary after each meeting.
Follow up within 48 hours

Speed matters. Delayed follow-ups reduce conversion.

Common mistakes to avoid

Assigning junior reps to senior buyers
Overloading reps with too many meetings
Treating meetings as demos instead of conversations
Not following up quickly

Meeting Credit Policy

Meetings depend on mutual interest and availability. We cannot guarantee all purchased meetings will be fulfilled.

To maximise outcomes:

Send at least 4x more requests than your target meetings
Start early and remain active throughout

Unfulfilled meetings may be eligible for credit towards future events, subject to review.

To request a credit transfer, email connect@europe.hlth.com within 30 days after HLTH Europe 2026. Requests will not be processed after 17 July 2026. Any HLTH Europe 2026 credits must be applied and used for a future sponsorship at one of the following events: HLTH USA 2026, ViVE 2027 or HLTH Europe 2027.

Deadline: 17 July 2026

Feedback

All participants will be invited to share feedback via survey after the event.

Questions

Contact: connect@europe.hlth.com